With the rise of social media and other online platforms as marketing tools, a lot of people believe that it is reasonable to assume that email marketing is no longer relevant. That could not be further from the truth.

A study shows that the majority of millennials actually prefer email as a means of communication with businesses. Moreover, over half of them depend on email when they shop online. This article will tell you all about how to be successful in your email marketing strategy so that you can reach out to everyone – millennials included.


1. Make It Easy to Navigate

Gone are the days of lengthy texts in emails. In the age of minimalism, simplicity and sleek design are key to attracting everyone’s attention to your brand. Make your email as concise and minimal as possible. More importantly, make sure that your customers are able to find the call-to-action buttons that you carefully placed into your message so that they can complete the desired action in a quick and easy manner. The last thing you want is for your customer to close the window after being unable to find what they are looking for.

2. Use Short But Impactful Messages

People can’t be bothered to read long passages of text nowadays. We’re busier than ever and, therefore, pickier about the things that we put our time into. Therefore, don’t send out an email that goes on and on about something that could have been stated in three sentences. Doing so can make your readers close out of the email without even taking a peek at the first paragraph, especially the millennials who don’t have the patience for long posts. Instead, keep the text succinct and straightforward – just enough to get your customers interested in knowing more about your products or services.


3. Showcase Your Authentic Personality

In today’s competitive world of online marketing, you want to stand out from your competitors and countless other brands. You can do that by showcasing your personality. Doing so will make your customers feel closer to you. After all, they already will have received enough sales emails where the only context is to sell. They want an honest and genuine connection for a change. Be different by showing your customers what your brand is all about. By incorporating emojis, sharing humorous GIFs, and sending witty messages, you will get your customers to relate to you more. Some companies even have their customer service agents who use their real name and profile picture to foster authentic interaction. The point is that your customers want to feel like they are working with a real human being and not a corporate robot.

5. Take Account of Mobile Users

It’s no secret that almost everyone, especially millennials, is using smartphones for almost everything, from connecting with friends and family to searching for a nearby Chinese restaurant. By taking this into account, you should make sure that your emails can be read easily on every device, including smartphones.

Again, this is why having short sentences are so important – your content will display well even on smaller screens. This way, your customers don’t have to scroll all the way down just to reach the call-to-action buttons. Before you send out your email, try it out on yourself first using your own mobile device. If it takes you longer than ten seconds to get to the most important part, then you should go back and reexamine your content to shorten it.

Digital Bravado specializes in email marketing for local Brisbane businesses. Get in touch today to see how we can help.