Google’s algorithm prefers high-quality content over weak and poorly written ones. That being said, creating great content takes time, energy, and the right action plan. Here we highlight some tips that will help you to perform better when writing SEO content to reach your traffic goals.
If you want your content to successfully add value to your brand, you need to set a goal. When it comes to SEO content, the goal is to bring more organic traffic to the website. The most important part here is to choose the right keywords and headline. Here is what you will have to do:
1. Set a keyword target
If you have tools to help you identify the right keywords, use them. They will help you to come up with the keywords that are related to your business. However, it is still necessary to target the core keywords that clarify who you are and what you do. Remember – long-tail keywords like “what is” and “how to” are great options for certain types of content such as your blog and FAQ page.
2. Construct headlines that focus on your keywords
After you identify your keywords, check out the search results of each one. This will show you the kind of headlines that you should be using as well as the other things that you should include in your content. Don’t forget that your title is a major factor of a ranking. For this reason, make sure that the headline can naturally relate to the keyword target.
3. Avoid keyword stuffing
Do not overuse your keywords. Google’s algorithm isn’t as easy to fool as it was years ago. When you stuff keywords into your content, it is seen as low-quality and will take a toll on your ranking rather than help it. Google uses contextual clues to evaluate if the content is relevant to the search query. What you have to do is write naturally. Let the words and sentences flow without considering whether or not your keywords will fit exactly where you want them. If you have a proper target and topic, everything else will flow.
4. Consider what your audience needs
When you start writing content, it’s important that you know who you are writing for. Therefore, make a point of getting to know your audience before you write. This will make a huge difference in the information that you will need to provide and the way that you convey it.
5. Write content with a distinct voice
One of the strategic decisions that you will have to make with regard to content is whether you will be writing in first person, second person, or even a third person. Your voice will be dictated by company guidelines, and it is important that you establish a distinct one that your audience will recognise and listen to. One thing to keep in mind is that using a passive voice makes your writing seem strange and weak. An active voice and more engaging tone will draw people in more easily.
6. Highlight the introduction
User engagement metric like social shares and time on site play a significant role in the rank of your content. You have only one chance to create a first impression. For this reason, it’s better to make sure that you know what your post is about.
7. Use sub-headers
A wall of text can’t capture the reader’s attention. Therefore, use subheadings to indicate the main points of your article. This makes it easier for Google to examine your content and determine how relevant it is to the keyword. The rule is that you should put one subheading in every 150-300 words with no more than 5-7 words per subheading. Also, address the keyword target to make the most of organic visibility.
8. Don’t flop about
Be straight to the point. Your content will perform better if you use short and brief sentences. This help to avoid filler words that will weaken your main points. Digital Bravado is a digital marketing agency in Brisbane – get in touch today to see how we can help with your SEO!