With so many brands catering to as many people online, standing out among your competitors become more challenging as the days go by. Digital marketers spend months searching for the next best thing to help their clients and themselves stand out in the online marketplace. They also spend time improving the tools and tactics they use, as well as coming up with new ones.
If you’ve stumbled across this article in the hope of finding tips to achieving unforgettable, impactful branding, you’re in luck: content creation may be your next useful for helping your clients and businesses stand out.
Content creation is a term typically used by bloggers, vloggers, and social media influencers. It can easily be confused for text posts and pictures with products. However, most people forget that content creation, when used wisely and strategically, can help you separate yourself from the rest of the pack.
Simply put, there’s a whole lot more to content creation than a promotional photo and a cheesy, forgettable caption featuring one product or another. There are different types of content creation. It can include explainer videos, graphic design, long-form posts, video sales letters, free PDFs, informative articles like this one, GIFs, games, and other things you usually encounter online.
You are what you post
“You are what you post” is definitely something to consider in the digital world, and you should use it as a guide to help you establish your reputation in the industry you belong to. If most people see you as an authority when it comes to woodworking because your page consists of how-to articles and fact checks on this topic, then you’re a woodworking authority. The same concept applies to the quality of content that you put out: if you put out sloppy content, people will see you as lazy and sloppy, but if you put out high-quality content, you’ll be seen as the industry standard others should measure themselves against.
In other words, the content you create speaks volumes about you. It tells people what you’re all about, and that is where creating quality content comes in.
Clueless on how to start creating winning content? Check out these tips:
Tell a story
The difference between genuine, organic content and content that can be disregarded because it sounds fake is the story behind it, or lack thereof. Content creation is more than fancy effects, captivating text, and going all out on aesthetics. Backing up your content with a story your brand wants to tell helps it stand out and makes it easy for people to remember your brand. Applying the concept of storytelling to your content creation process will give your content an extra “oomph.” It will also bring out the extra special something that your audience will look for. Create your content with a greater meaning in mind, and focus only on specific details such as audience targeting and hashtags. If you do, no one will be able to duplicate your content or the impact it will have on your audience.
Learn more about your audience
A large part of effective content creation has to do with taking note of what your audience wants. You need to identify what they like, and what they need or want to get from you. Creating quality content that appeals to you personally is only one part of the process, but applying techniques like consumer research, metrics, and even standing in the shoes of your audience for a bit will help you figure out how you can create content that appeals to your audience. If you do that, you will reap certain rewards, such as more likes, subscribers, shares, follows, and relevancy scores. If you create content that satisfies your audience, they will talk about you and what you put out. Word of mouth is an effective advertising tool. If you can get it to work for you, you won’t have to work as hard to promote your content. Learning more about your audience will also help you find out what you can do to help your content perform better, and will also give you a heads up as to what types of content your audience prefers. Knowing all that will help you figure out how to keep your audience hooked.
Zone in on the audience’s emotions
Learning how to create content that appeals to your audience’s emotions will help you create quality content. The bane of standard advertising and digital marketing is that it’s packed with cliches, and tends to put off audiences instead of reeling them in. By tapping into your audience’s emotions, the content you create will be more effective. It will capture and hold your audience’s attention, helping them remember you and your business. That will result in a win-win situation for you and your audience.
If you’re looking for a digital marketing agency in Brisbane to help you with your content marketing, Digital Bravado is your best option. Get in touch with us today to see how we can help.