Upon talking about the best digital marketing strategies in the current day, social media marketing, content marketing, and of course, Google AdWords are typically brought up. These methods are all effective ways to promote your brand, products, and services, as they have a massive reach and the rate of conversions is a lot higher than it is with traditional methods.
One thing that Google AdWords does much better than the other platforms is that it isolates the audience based on the keywords which are not randomly assigned like when you post ads on social media. The audience is the one who looks up those keywords, which means that they are already interested in the products they are looking for. The aspect of drawing in pre-qualified leads is what makes Google AdWords one of the most effective digital marketing platforms in the market.
The issue with Google AdWords is that it can be considerably more costly than the other options. Moreover, there are a lot more intricacies than many people may think. Therefore, you need to understand what to do if you want to make the most of your marketing budget on AdWords. With that said, here are five tips on how to optimise your AdWords strategy:
1. Signup for Google Search Partner Network
The Google Search Partner Network is a group of sites and businesses that are recognised by Google. The platform prioritises sites in this network over their competitors. While you won’t have as much control when it comes to where your ads are displayed, the algorithm will handle the optimisation for you. This increases your chance of success and offers a much better solution than if you were to go in blind.
2. Do some research on the keywords
Google AdWords are driven by keywords, so you will need to make sure that you know which ones are the most effective for what you’re trying to achieve, You will need to look for keywords with high traffic. However, it can’t just be any traffic – it has to be traffic from the demographics you’re looking to target. You should also look for the conversion rates of these groups as well, as that will let you know how likely it is for the audience to interact and convert on your ads.
Look for keywords that are relevant to your business and keep track of their popularity with the help of Google Trends. This way, you will be able to see which keywords have the highest potential so that you can divide the budget to put into the campaigns more effectively.
3. Always A/B test your ads
Digital ads allow you to make changes at a moment’s notice, so you need to make a habit out of constantly checking for what works and what doesn’t with the help of A/B testing. Ad optimisation is a major part of the success of an AdWords campaign, so you need to learn how to do it correctly to make sure that your campaigns always have the highest ROI possible. For example, if your PPC campaign isn’t yielding the same results as you want to achieve, you may want to switch it to cost-per-impression instead. This will depend on what type of campaign you’re running and who the target audience is. You will need to do this with several different elements of your ads such as the keywords, titles, CTAs, and more.
4. Have a well-designed landing page
Of course, we can’t mention an AdWords campaign without talking about the landing page, as this is by far the most critical element of your AdWords strategy. Without a well-designed landing page, your conversion rate will suffer immensely, as the page won’t be able to entice people to take the intended action. You need to make sure that your landing page has all the relevant information and contents that are aligned with the title of the ads. If people come to your site and are unable to find the information they’re looking for, they may feel as if they’re lied to, which can hurt your brand image in the long run. Therefore, you need to know precisely what the page is for and put that information on centre stage so that people can find what they’re looking for.
Google puts a lot of value on user satisfaction. This means that if the algorithm notices that your ads aren’t what the audience is looking for, it will affect the reach of your ads. Therefore, it’s imperative that you make your site as aesthetically pleasing as possible. You also need to ensure that it contains the most relevant information to what the audience whats.
If you’re looking for a digital marketing agency in Brisbane to help you with your AdWords campaign, Digital Bravado is your best option. Get in touch with us today to see how we can help.