Email marketing is by far the most cost-effective marketing strategy out there. It requires minimal investment, and the return can potentially be a lot larger compared to many other marketing tactics. It can increase brand awareness, and the conversion potential is quite high. The problem is that most people understand email marketing as spamming, which it can definitely be if you don’t know what you’re doing. In this article, we’ll explain how you can prepare yourself and your brand for an effective email marketing campaign.
With that said, here are our four tips on how to run a successful email marketing campaign:
1. Know Your Goals
You have to understand what you’re looking to get from your campaign before you even think about launching a campaign. You have to understand if you’re looking to boost sales, build a relationship, raise brand awareness, or remarketing, for example. These different types of goals will require you to adjust your campaigns to ensure the highest result in that specific domain. There’s no one-size-fits-all marketing strategy, and if anybody tells you that there is, then they’re not being honest or simply don’t know what they’re talking about.
2. Understand How to Use Emails to Your Advantage
Now that you have a goal in mind, you will have to learn what type of email will work best for what you’re trying to achieve. For example, if you’re looking to promote a new product, you want the email to explain to the audience why they need the product. You also want to use more conversational language so that your users can understand how they can use the product in their everyday lives.
3. Learn More About Your Target Groups
You also have to consider the target audience’s tendencies, as each group of people expects to be treated differently. They prefer to be communicated to in a certain manner. You have to learn the voice that your audience responds to and use it to your advantage along with the right type of email. You can find out what works and what doesn’t by keeping track of the analytics of your campaigns and through market research. For example, Google Trends, Google Analytics, and Facebook Insights are some of the best places to learn about the demographic and their tendencies. You have to pay attention to these details in order to craft an email marketing campaign that resonates with this group of audience.
4. Make Use of Marketing Technologies
Nowadays, you have access to a wide array of both free and paid tools on the internet that can help you run a successful marketing campaign. You can use WordPress to create a landing page at a relatively low cost, and you can automate your customer relationship through a CRM program. If you’re feeling like you’re overwhelmed by data, you can opt for Big Data software that can help you sort and analyze a massive amount of information with a few clicks. These new technologies have allowed marketers to come up with more inclusive and effective marketing strategies. This makes the competition in the marketing world even more fierce, and you have to be smarter about how you use these technologies to stay ahead of your competitors.
The most important thing you have to remember is that the emails you send aren’t just some random packet of information; they are an extension of your brand. If your email looks like it wasn’t designed with love and care for the audience and the brand, it will hurt both your marketing campaign and your brand in a major way. Nowadays, the user experience is everything, and it’s the little things that count most.
Do you need help with your email marketing? Get in touch with Digital Bravado today! We specialise in digital marketing in the Brisbane area. Contact us for a free consultation.